Friday, May 10, 2019

LBC: The Importance Of Lolita Fashion Publications & Their Impact

When thinking about lolita fashion an image pops into ones head and it's unique to each individual. Sometimes a coveted dress or a meet up that we have attended that quickly come to mind. Another thing that pops in many a bow toped head, particularly in anyone who has been wearing this fashion before 2017, are lolita publications in magazine and mook form. Other forms that have held special importance to the lolita community would be things like brand blog posts with info on releases. And so, this week, we discuss publications for this weeks Lolita Blog Carnival.

Mooks and magazines, whether online or in print, are large influencers in the community. They give us a window into the fashion from the perspective of others that we enjoy or get a grasp on what is happening in the fashion world. And for many this has been the gateway into starting out, spying the lovely pieces worn by models and every day people. Things like the street snaps has inspired people to think outside the box of what designers are allowed to share from within their brand's pieces, allowing for creative minds to flourish while still grasping what is and isn't the fashion.

Now just to clarify, there is a slight difference between mooks and magazines that sometimes get muddled to those who don't get to see them in stores or buy them often. Though their formats are so closely done that someone may miss that, though both collectable, mooks have a longer shelf life while magazines are sold like other magazines. Mooks will come with small gifts or patterns with some even being pattern books with at least twice as many patterns as usual. Magazines on the other hand will be cheaper and usually be only the magazine. 

Magazines like Kera have lasted 19 years in hard copy publication, starting in 1998, and have shared street snaps and released layouts and release info. Just like the GLB they would share the vision of how the companies that would publish info with them could see their garments, allowing the imagination to run wild. This is only my opinion but I found that the coordinates released in Kera mag would be more flexible and striking but it wasn't strictly a lolita fashion magazine. It has since moved to online which has opened the floor to more authors from around the world. 

One of the things that I think leant a hand in the growth of many frilly individual was that the GLB's had patterns to try. It wouldn't be just sewing patterns but sometimes would hold knit and crochet pieces, ribbon art, and even resin based crafting instructions but encouraged many to try making their own pieces in their specific styles. It helped teach an understanding of cuts and patterning to many in very easy straight forward patterns that even non~Japanese readers could follow.

One of the things mooks will often have are a few pages of tutorials for makeup and hair, teaching styles that are found to go well with lolita. It was actually things like these that have helped me along the way while getting into the fashion, it certainly encouraged me with simple techniques. 

As mentioned before, not only did they share how designers envisioned their pieces but how those who bought and wore it for themselves. It did go beyond street snaps sharing the things different people would do, both big and small. Event snaps from around the world would allow readers to see how others' would piece together their coords and show that though this was a niche fashion with some pieces being very limited in release numbers that not everyone thought alike.

I'll let you know if this works XD

So to sum things up, publications assist in better understanding something, as with any focus, and encourage to try different things with looks or a piece we may own that is shown. There are definitely good informational pieces shared within the pages of publications that help us track down things we may see and want too. This helps us make our purchases and curate our styles that we enjoy wearing. There are so many important things that come from publications that  I can only brush over in a post.

If you would like to learn what others have written on this subject, be sure to share them in the links below. You can also go check out the Lolita Blog Carnival page for info on how to join in. All you need is to have a primarily lolita fashion blog, 9 posts on the topic, and have a blog over 3 years old. Check it out! Cheers! XOXO


  1. Good afternoon, Madeline.
    I'm happy I saw this blog post on Bloglovin, not only have I learned that there is a Lolita Blog Carnival, but it's also a subject I've been thinking about a lot lately.
    I'm more interested in sewing and knitting, but I've been lucky enough to get 1 GLB and 4 Gosu Rori books, and I remember the impact they had on me. I've never been able to fit in that much fabric in my budget, but they inspired me. In fact, the inspiration went beyond crafts: this is when I started thinking that I could write books someday. Just the fact that they exist opens a door, and it's quite extraordinary that we live in a world and era in which we can have access to those things from all around the world, right? 100 years ago, my ancestor was proud to own a magazine from the United States (which I own now, yay), because it was exotic, even though it's not that far away from Canada.
    These days, publications are going digital, and I understand the reasons, but it's not such a great idea. Paper publications travel further, and not the way they imagine: if you and I live in the same neighbourhood, we might exchange books and magazines, but not digital devices. Reading digital publications is a lonely thing, unless you share the content online, which is illegal (and it's another subject of conversation). Furthermore, you need some ingredients for a culture or location to become a fashion hotspot: street fashion, designer, and MEDIAS to spread the information across the world. London has been a big hotspot until the 1980s or 1990s, and the mods, punk, and gothic style come from there, but they were pushed by all the medias (and especially music) that England had to offer. Since then, fashion journalists have turned their lenses toward Harajuku, but one of its strengths was Japanese publications because they are affordable, shareable, resell-able, and they can be ordered in one click (thanks to Amazon, there's no need for a shopping service). Without medias, can a fashion style be as successful? It's a good question. Can a fashion epicenter do as well without it? The future will tell. However, as much as I try to be ecological, I do not believe in digital publications because we are already saturated in terms of internet usage, we see so many pictures on social medias, that we are starting to notice a loss of attention toward some of the content. Ultimately, the question is: do we need yet another app to open to scroll and stare at the pictures? Maybe suddenly, the digital publication is not so special. Also, for someone like me, retracing a sewing pattern from my phone is a interesting form of torture...
    Paper publications still have a place. They have that impact you were mentioning, and not only with people starting out. The best ones are even perceived as reference books by their fans, they go back to them over and over again. Therefore, I think they are very important.
    Have a wonderful weekend, Madeline.

    1. Oh no, I did not realize I had written that much! I'm so sorry for such a long comment.